'Luxury products that enhance one’s natural beauty' Brysocréma’s slogan from which the birth of the first range B:U was created.
Brysocréma - the cosmetics brand was founded by myself, Nadine Bryan, in 2015. The name was a 'Play on Words' of Bryan, Soaps and Creams (with a French twist) and was the foundation of a home-based brand of natural products for minority ethnic skin and natural hair. However, my journey did not start there as I had been on a journey of self-rediscovery and reflection for quite some time before (notably in 2012).
The year 2012 was the year the ‘penny-dropped’. Whilst sitting in the final year of my Law degree ‘Wills & Intestacy’, I realised I had nothing in place for my boys should anything happened to me. I had always been a career driven individual working full-time as a PA in the City, studying part-time with two kids and no support but I was not one to let my situation dictate my life. I needed to step it up to the next level and I asked myself ‘what, where and how?’
After my graduation, not much in the way of career prospects was happening for me. Having a lot of time on my hands, career stagnating and the hope of achieving my dreams and aspirations on the decline, my personal self-discovery took hold. Finding interests and hobbies was hard as I had always been a working girl - I didn’t realise I was so boring!
Nonetheless, embracing myself and stripping back the layers, taking the weave out I was taking it back to basics of the needs, access and availability for myself and women of colour (particularly in the UK). So, I started making and creating Hair and Body products that had a high level of natural useful content that not only was moisturising on the outside but was also penetrative to the scalp and skin cells. I also started researching make-up and more particularly the issues that women of colour face with matching shades and undertones.
After having conducted research and consulted on the Minority Ethnic Beauty Industry, I realised there was no reflective luxury beauty brand within the UK, that was providing a solution to this problem. However, ‘How was I going to create a business from this?’ I needed a vision that would engage the consumer.
I decided this was to be the starting point to Brysocréma, having created a range which I was already wearing. The vision of the brand is to produce an opulent, superior, minority ethnic targeted make up range, based in the UK, with a demographic of 18 – 40 years old and meeting the needs and accessibility of such individuals.
‘Luxury products that enhance one’s natural beauty’ – Brysocréma’s slogan from which the birth of the first range B:U was created.
B:U (B:UNDENIABLE) incorporates the company brand’s message whilst celebrating and embracing individuality – which can never be denied. Furthermore, the principle is to provide products that encompass excellent ingredients that has moisturisers, anti-oxidant content as well as being lightweight with full-coverage, highly pigmented eye shadows and lipsticks.
B:U is a range that has been formulated and created to meet the needs of all minority ethnics.
WEAR IT. LOVE IT. EMBRACE IT…B:U…B:UNDENIABLE.
Engaging with young adults and women is a important aspect of the B:UNDENIABLE brand. Inspiring young minds and likeminded individuals to motivate and to encourage personal development is all in keeping with our objectives. The ‘motto’ of B:U or B:UNDENIBLE is a message that can be attributed to all aspects of every day living and a directive of affirming our own individual desires.
Nadine has done many inspiring talks including London College of Beauty Therapy (LCBT), The London Makeup School (LMS) and other beauty schools and colleges based in London.
To book a ‘Talk’ please enquire below.