Our long awaited industry launch event went live on Thursday 2nd November and what a fantastic event it was. We had such an array of industry individuals from bloggers, influencers, Press and Media. For us it was totally overwhelming that all these personalities would spend their evening with a new brand launch and we loved it.
We started the evening off with a short-film piece with the Founder. Explaining why the brand was created, values and principles. Followed by the Founder taking to the floor with a round of applause which was so endearing as the journey to market had not been easy.
Take a Bow!
Introducing the brands concept, values and principles.
Addressing the audience allowed for a personal engagement of discussing the importance of the legacy and how to communicate the underlying message of consumer first and growing the consumer confidence.
From this we moved onto the ‘Masterclass’ which was demonstrated by Shelene (Make up Artist) and the Founder who explained all the benefits and objectives of each of the products. The demonstration was carried out on 2 models of difference complexions to highlight the variety of the brands products and then we delved into a Q and A to finish with the Founder.
The night brought about a real understanding of the brand and the Founder. Not to mention an opportunity to network, forge new collaboration opportunities, trial the products and a Raffle. It was a successful night of great Canapés and Fine Wine with a marvellous Sweets table and fabulous desserts.
Our sumptuous desserts were all the rage...
The objective of the night was to officially launch the brand to the beauty industry (and that we did) with much success.
Thanks again to everyone that came and supported us!